Monday, June 1, 2009

On Mindful Consumption

For me and my family, deciding where to spend our money is just as important as assessing the health risks of a product before buying it. So when we made the choice to use organic cotton and hemp for our hoodies and toys, we were considering much more than just the immediate health risks of so-called "conventional" fibers.

We considered many other things as well, like the way the fibers are grown, and the way they are processed into fabric. These processes have a huge impact on us, whether we are consciously aware of it or not. We are not separable from "the environment."

We are very proud to be using fabrics made from organically grown fibers. Most of our chosen fabrics are processed into fabric in the US, using US-grown cotton whenever possible. Recently, however, we chose to include two new fabrics of non-US origin: "Summer Solstice" and "Surrender," both of which are designed by Harmony Susalla of Harmony Art.

These two fabrics are grown and made in India. India has been a key supplier of cotton for ages, but has recently been plagued by treacherous results of growing bt cotton (see my previous post for more info on bt cotton). Tragically, numerous Indian farmers have committed suicide due to insurmountable debts incurred from growing bt cotton.

We believe that supporting those Indian farmers who have continued, or returned to growing organic cotton is important for all of us, and are proud to offer these fabrics as well!

If you're still undecided about which hoodie to purchase, then we have the perfect solution for you! We've just listed a fabric swatches sampler here: KayaNow Fabric Swatches

Our new Harmony Art Hoodies are available in our shop (which by the way is having a SALE!!)
The Summer Leaves Hoodie
The Summer Sunshine Hoodie

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